Lucille Ball and Desi Arnaz Signing a Contract

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Lucille Ball and Desi Arnaz Signing a Contract

(Original Caption). Lucille Ball and Desi Arnaz, today signed a new $8, 000, 000 (eight million) contract with Philip Morris Co. and CBS Television which guarantees U.S. televiewers two-and-half years more of I Love Lucy. In the presence of Harry W. Chesley, Jr. vice president, Philip Morris Co.; Harry Ackerman, CBS-TV Vice President in charge of Network Programs, Hollywood, and Tery Clyne, vice president of The Biow Co. the advertising agency representing the sponsorship Philip Morris Co. the country's top television entertainers, Miss Ball and Arnaz affixed their signatures for Desilu Productions to the no option document--pegged the largest single contract ever signed in television. The show enjoying, almost since its inception Oct. 15, 1951, the top TV rating has an estimated 43, 000, 000 viewers on the CBS-TV network each week. Unleash your creativity with premium art prints that turn any room into a visual masterpiece.

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Media ID 39171445